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Small Businesses Facing Challenges in Marking Their Online Presence.

Small business owners are having a hard trying to grasp their head around every component of their business. With limited time and resources at hand, and an endless streams of responsibilities to fulfill, it is only natural that they might not always end up making the best decisions. However, with the increase of managed it solutions providers available for hire, all hope is not yet lost.

Businesses often hesitate when it comes to making investment in tech oriented products and services. It might be due to the unfamiliarity with the industry, or the fear of incurring very high cost. This often leads to businesses making wrong decisions, losing out on sales and competitive.

That is why, managed IT solutions are becoming the go to pick for growing businesses. With cost effective solutions, technological planning and consultancy, the overall business becomes much smoothers and productive. However, if you are yet to look for a reason to hire IT experts, maybe you should assess if your existing IT infrastructure is functioning as efficiently as it can. Check out if you are currently making these mistakes online:

5 Mistakes Small Businesses Make Online

Small business owners are busy. It’s difficult to focus the right amount of attention on all facets of your business when you’ve got both offline and online operations to juggle. It’s no surprise mistakes are made along the way. But, with nine out of 10 U.S. consumers using the Internet¹ to look for local goods and services and research a potential purchase, one mistake you can’t afford to make is neglecting your online presence.

Here are a few common errors that many small businesses make online, and what you can do to help make sure your business is on the right track.

  1. Using a social media page as your only Web address.

Only 51 percent of small businesses have a website, yet 80 percent use social media. So for many small businesses, social media is key to growing your business. But, how do your customers know where to find you on social media? One of the easiest ways to ensure customers find you no matter where your online business is located is to register a domain name and point it to your business’s social media page.

Called domain forwarding, it works just like forwarding mail. You create a rule that automatically redirects anyone who visits your domain name to your page on Facebook, LinkedIn, Etsy or whatever social media platform you use as your business’s communications or e-commerce hub. Domain forwarding is easy to set up with your domain name registrar and can take as little as five minutes. Click here to read the full article…

Achieving online success might seem intimidating at first, but with proper planning and expertise, it can be your most effective tool for gaining competitive edge. The first step to your planning should begin with a deeper understand of your business, and learning from the mistakes other around you are making. Check out these survey results for some of the most common obstacles business are facing:

Survey Identifies Five Big Obstacles to Online Success

Most businesses need to maintain an online presence today. But achieving online success in this increasingly competitive space is a huge challenge, a new study has found.

The survey conducted by GoDaddy and Alignable reveals five top obstacles to a business’s online success. Here is a look at each in a bit more depth.

Building Your Website

According to the study, more than 51 percent of small businesses hire a professional Web designer to build their website. About 26 percent of businesses use DIY Web builders like Wix, GoDaddy Website Builder and Squarespace.

Free website builders provide all the basic tools small businesses need to get up and running in no time, the study says. Before building a website, businesses must properly understand what they need. A clear understanding will make it easier to build a customized site.

Branding Your Website

A cluttered online space means finding a domain name that hasn’t already been taken won’t be easy. The study also confirms this. It finds that 50 percent of small businesses own more than one domain.

If the domain you are looking for is already taken, get creative. For instance, if you are keen on the domain name www.juiceexpress.com which is already taken, consider options like juiceexpress.us or juiceexpress.biz.

Read the full article here..

Finally, now that you have a better understand how what to avoid and what to look for, you might be considering looking for a managed IT solutions provider. To help you find the right IT partner, here’s a tip on what to look for:

What You Should Know About Buying or Selling a Managed IT Services Business

When buying or selling an MSP, varying circumstances may be involved.

Conditions may require that an MSP streamline its operations, liquidate assets due to a force majeure or transfer ownership due to some unforeseen occurrence. They may also signal that it’s time to expand into a new geography, seize a one-time opportunity or enter a new market adjacency.

Regardless of the underlying motivations, giving more value to your IT services’ entity or MSP business requires you to consider many different variables, including your accounting models or applications; tools or custom software; trademarks, patents, and/or other assets that increase the value of your company and thus make it more enticing to a prospective buyer, not to mention current clients. View full article here..

If you are looking for cost effective solutions to some major technological obstacles, hiring an IT expert is a good option to consider. Start with assessing your existing system, and work towards building a concrete IT strategy with the help of industry experts. The first step to achieving business success, starts with you seeing what is it that you are missing out on, and what could be done better.




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